The European Union has passed several laws aimed at ensuring the protection of digital identity, among them the General Data Protection Regulation (GDPR), which came into force in 2018.
Among the biggest violators of these protocols? American websites. According to a study, 67% of the top 1,000 websites in the United States violated the GDPR.
Violations at work here vary, with 43% of websites not offering users the option to opt out of selling data, 55% not telling users about cookies when they first visit the site, and 32% sites containing ad trackers. .
The study pointed out that while the GDPR relates exclusively to Europe, websites originating in the United States still sell goods and services to EU customers. This lack of compliance could have significant implications for businesses unless they agree to change their practices vis-à-vis European visitors. Fines for GDPR violations range from $80,000 to $120,000.
To help small app developers ensure they’re GDPR compliant – and thus avoid penalties they may not be able to afford – Google has launched a new platform called Checks, designed to automate GDPR compliance.
Developed by Google’s internal incubator program, Area 120, Checks leverages artificial intelligence (AI) to analyze codebases and assess them for privacy and other areas where they may not meet industry standards. GDPR. Additionally, the platform performs compliance scans in the United States and Brazil, ensuring that a significant portion of app developers globally avoid regulatory penalties.
Digital identities are becoming more prevalent as awareness of their security and convenience increases. To learn more about this issue, download your copy of the latest edition of the Digital Identity Tracker, a collaboration between PYMNTS and Jumio.