In today’s marketing world, a website has become a very powerful tool. They are a 24/7 advertisement for your business and therefore can be the most powerful asset you have.
But, with rapidly changing digital trends, your website can look outdated. Although using a web design agency in Brisbane Because your overhaul may be ideal, you may not have the time or resources for a complete overhaul.
To help you overcome this problem, we have 7 great tips below on how you can improve your site and make it more functional and useful for your audience.
Maintain a consistent aesthetic
Having a cohesive aesthetic means that all of the content on your website matches. The color scheme, spacing, font choices, button styles, photo choices, everything. Everything on your website should be thematic so that designs are consistent across every page and on the same page.
Any drastic design changes between pages can make the user confused and confused, which means they are more likely to lose faith in your website and walk away.
Don’t be afraid of space
White space is essential for good web design. White space makes content more readable while allowing the user to focus on the elements around the text.
It can also make your site more open, modern, and uncluttered. If your business respects them, it can help convey those feelings to your website visitors.
Optimize page speed
If you’ve ever been to a website that takes a long time to load, you’ll know how frustrating it is. You don’t want this for your users, and with the growing number of people using mobile devices, content is accessible all over the world on various platforms.
People want fast loading pages, and when they don’t get it, they’re more likely to give up and walk away.
To increase your page speed, try compressing your images before uploading them to the site. Image size is one of the most common causes of slow page load times.
Stay on top of the 404
While the search engines won’t punish you too much for minor 404 errors, a website visitor will.
Encountering a 404 error page will only annoy your user, and it will make them reconsider if they want to spend time on your site.
Make sure your pages are optimized for mobile
Technology is rapidly becoming more mobile, and websites are no exception. It is essential that your site is mobile-friendly and easy to navigate, regardless of the device that visitors use.
Differentiate between hyperlinks
By adding links to your pages, you are indicating to the user that you want them to click on them. Make sure all links are easy to identify using visual cues.
Underlining the text and using different colors will grab users’ attention to let them know that the link is clickable.
Use images with taste
Using archival photographs can quickly decrease user confidence in your site. These images will stand out as generic and common, and unfortunately your business will appear the same.
One way to avoid this is to use your own photograph, so that your website looks authentic and unique.