Years ago, I phoned my optometrist for an appointment. The optometrist and his wife were acquaintances from the church. Super nice people.
So I phoned their office and was greeted with a long checked in a message saying how happy everyone was that I called and what a great day it was and would I press one for this or two for that or three for that, etc. The message was awfully long and very tweety, which made it doubly boring.
They had a small office. It wasn’t like I was calling Google. I just wanted someone pick up the phone and make an appointment for me.
Because I knew them, I spoke to the woman, who was the office manager. She totally defended their practice: “We do this to be able to better serve our customers who are in the office.
So serving your customers better over the phone has no value? I do not think so.
Since I couldn’t imagine myself running the gauntlet of sugary automated messages every time I called, I never came back — even though I liked them very much, personally.
Recently, I remembered this experience. I wanted to make a business recommendation for one of my clients. When I went to the company’s website, I can’t find a phone number. There were no numbers in the header, none in the footer, and none on the contact page.
the only Way to contact them was via their contact form.
It disturbed me. Again, this isn’t a company that’s a mammoth like Google or Amazon, though with the latter even they’ll give you a phone number if you dig deep enough.
After filling out the contact form, the owner called me and when I asked him why he didn’t have his phone number on his site, he told me he had read an article about the pros and cons and it seemed logical. I didn’t ask, but it was probably so he wouldn’t have to pursue unserious leads, pay labor to answer phone calls, get a lot of unwanted calls, etc.
He also said, “You’re the third person in two weeks to ask me that.” During our conversation, he decided to put the number on his site.
I mentioned this incident to my brother who owned an ad agency and he thought it was a really bad idea for companies not to put their phone numbers on their websites. He said, “A lot of restaurants won’t let you call them; they want you go online make reservations. »
I realize that furniture companies probably won’t fall for the above practice, but as this practice is becoming more and more common, I thought I’d give you a heads up.
Personally, I think the more ways to make your job easier so that the customer contacts you in the best possible way.
Easy Furniture 325 web tip: Put your phone number prominently and often on your website, then answer the phone…
PS If you want to delve deeper into this question, this article may be helpful.
Katherine Andes specializes in web content development and SEO, including page customization for storefront and franchise websites. Visit BetterWebSales.com or call her at (559) 309-2940. To read more Easy Furniture web tips from Katherine, click here.
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