Written by Julia Gralki. Photo courtesy of Envato Elements.
As artists, we all have something in common: we need an online portfolio to showcase our (design) skills, talent and creativity. A portfolio website also helps clients or employers imagine what they can expect when hiring you. But how can you make your portfolio stand out?
Before you start designing your website, be sure to complete these three elements:
- Step 1: Think about what goals you want to achieve with your portfolio website.
- Step 2: Choose your best work.
- Step 3: Tell a story.
In other words, decide what information your portfolio should include to speak to potential clients or employers. Then wrap it up in a story about yourself and your work.
Once you have that lined up, let’s start with the actual design of the portfolio website. The following UX design trends will have your website shining in no time!
Choose a simple and minimal design
Too many visuals can be overwhelming. A clean and minimal design, on the other hand, improves the navigation of your website. Clean pages make your work shine because they guide visitors to focus on the things you want them to focus on. If your portfolio is rather cluttered, consider giving it a simpler design. In some cases, this can improve user experience, which also has a positive effect on search engine optimization and your search engine rankings.
Websites today are more than static pages. Everything becomes faster and more dynamic, just like websites. Adding interactive elements to your portfolio gives it a unique design and makes it stand out. If you are rather inexperienced in web design, start by experimenting with interactive elements such as color changes or animated fonts.
Create a prominent “About Me” page
The first thing a visitor to your portfolio wants to see is your profile. They want to get to know you and your story. By prominently placing your “About Me” section at the beginning of your website, you can attract visitors. They could spend more time on your website, which is also one of the factors that improves your website’s visibility on search engines.
Add a picture
To boost your profile, you can add a big portrait. This helps your visitors connect with you and your persona when opening your website. It also signals to your visitors that they are viewing a portfolio. Next to your headshot, you can place interesting information about yourself and your work.
When it comes to designing the portfolio layout, make sure to add plenty of space between the elements. The current trend of minimalist design goes hand in hand with a clear layout. By adding lots of white space to your portfolio, you can highlight certain works and improve readability.